We are data drivers, navigating complex information highways. We are responsible for ensuring that across Car & Classic each division has clean accurate data. We enable better decision-making in real-time based on accurate rationalised & reliable data.
Over the last six months, we have been working on implementing a best-in-class data stack ensuring we have a stable, scalable & secure infrastructure to grow both an exceptional data team and Car & Classic as a global brand.
LOOKING INTO THE FUTURE
We have some rather huge plans for the next few years for data including, but definitely not limited to;
Improving how we undertake product experimentation
Improving our marketing workflows (segmentation and targeted/personalised content)
Product-embedded analytics like vehicle pricing suggestions
Creating high quality analytics to enable understanding of user flow throughout all of our core products