Marketing Manager (France) - 100% Remote
You are a native French speaker, fluent in English with extensive Marketing experience within France. You are an all-rounder with a proven track record of driving growth through all marketing channels PPC, CRM to Social Media.
We’re looking for someone with a detailed understanding of the French market. A results-oriented strategic thinker, who can work collaboratively with all internal stakeholders to develop and deliver successful marketing campaigns.
About the role
This is a new international role for Car & Classic and is important to support our European expansion.
As the Marketing Manager at Car & Classic, you will be responsible for quickly establishing and scaling a strong presence in France.
You’ll work within the Marketing department, reporting directly to our Head of Growth but will also be required to collaborate with sales, customer success, admin and finance departments.
About us www.carandclassic.com
Car & Classic is one of the largest automotive marketplaces in the world. We’re lucky to have thousands of user-generated listings submitted monthly with content gems from James Bond’s Aston DB5 to Elvis Presley’s Cadillac. The site is old, launched in 2005 but under new, VC-backed ownership since 2018 and on an exciting triple-digit growth journey to bring classic vehicle transactions online.
Our culture is incredibly important to us. We’re lucky enough to have built the team from scratch with a focus on enjoying the day-to-day, diversity, inclusion and high performance. Despite being an entirely distributed business we build strong connections as colleagues and have created a fun and high performing culture.
Whilst the team is only 95 people now we expect to double over the next 12-months. We’re looking for a Marketing Manager that has good, relevant experience and wants to make their mark in a rapid growth business where they can make a real difference, whilst enjoying the environment and culture.
Finally, you don’t have to love cars to work here (and lots of our team don’t) but for those who do this is an incredible opportunity to combine your passion and professional lives – we look forward to hearing from you.
Role and responsibilities
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with PPC, CRM and Social marketing and sales teams to design, test and evolve supply & demand lead generation campaigns.
What do you get (remuneration & benefits)?
Competitive base salary 💰
Stock options 📈
All the equipment you need to get the job done 💻
Flexible working - work where and when you want in order to get the job done 🌍
Access to free counselling, therapy and mental health support via Spill 🤗
Professional development allowance 🚄
Company paid team retreats 🧘♂️
Income Protection 🛡
Life Cover 👩👧👦
Smart Health 🩺
Generous parental leave 👶
33 days holiday (including bank holidays) & any period of closure over Christmas also paid 🏝
Ability to make your mark on a fast-growing start-up 🚀
The skills, attributes and experience you must have:
Excellent written and verbal communication skills (French & English)
Proven experience developing and executing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Hands-on experience in PPC (Adwords & FB Ads)
Social Media Marketing experience
Skills, attributes and experience it would be nice for you to have:
Bachelor’s degree in marketing, business, or related field
Experience in Blueshift or similar ESP
Interest in classic cars
Our Application Process
We want to make sure we hire the best available talent! We had a fantastic 2021 with all of our hires hitting the ground running. We are excited to do the same in 2022.
Every role is crucial to us at this stage of our growth. We are improving and evolving our recruitment and application process on a monthly basis. We are trying to remove any bias from our recruitment process, this is an ongoing issue in the recruitment function for companies of all sizes.
To help achieve this we have refined our application form that you will find when you click 'Apply for this job'. The answers to the questions are the difference between your application being progressed or not so please do give them your time and effort when answering. The first thing our Talent Partner will review is these questions (we may not even need to review your CV depending on your answers).
Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.